Everyone can recall with a little intrigue where they have seen a public shoeshine service around the world, many of which leave a lasting image of Dickensian servility.
The land of shoeshine remains the USA whose business districts provide a variety of retail solutions, such as rows of throne style seating inside transport terminals, covered street pitches and dedicated retail shoeshine parlors. As a business executive in America, having your shoes cleaned in public is a normal part of everyday working life.
In the UK shoeshine services are the exception, yet are highly popular among those who are lucky enough to have a pitch located near their place of work.
Business people are too time-poor to deal with cleaning chores. In every other aspect of their lives, retail choices exist to take the strain, such as drive-through car washes, domestic cleaning companies and dry cleaners that offer to collect and deliver back to home or place of work.
The vast majority, who do not have a shoeshine service where they usually walk or wait, tend to save bothering to get the shoebox out on the kitchen table for special occasions. They compromise with a sponge-faced applicator and know their shoes usually let down the rest of their attire, which speaks volumes.
Our mission is to revolutionise the ancient Shoe Blacks' trade, offering a modern-day grooming-on-the-go and drop-off service, to create a culture of shoeshine in the UK.
